Microsoft has swung for the fences by buying LinkedIn. Observers are waiting to see what happens, but are a bit skeptical because the purchase comes after a string of not-so-hot at bats, such as its 2013 acquisition of Nokia’s handset business, a $7.2 billion write-off; aQuantive, an online display advertising company bought for $6.3 billion; and even Skype, an $8.5 billion investment that has yet to create significant value.
Every time Microsoft buys or makes a partnership, it loses access to other social networks, and having bought LinkedIn, future integrations, such as with Facebook, may be a fight. For some lines of communication, Microsoft simply won’t invest or integrate them into its suite of products, leaving a lot of social networks behind.
The positives for Microsoft are, however, potentially as big as the debt load. Microsoft and LinkedIn will be one. LinkedIn’s 400 million-plus users on Microsoft’s existing software suite of Office, Cortana, and Dynamics, will be able to get a LinkedIn contact or read a Pulse article, and perhaps visit Lynda.com, a training platform LinkedIn bought for $1.5 billion in 2015, without ever leaving the Microsoft stack.
For enterprise IT, the integrated stack of products might make the deal a homerun.
{e}Mazzanti Technologies plans, implements and manages all aspects of enterprise business technology. Its areas of service cover cloud and hybrid cloud, Microsoft Office 365, Microsoft Azure, network management and security, mobility solutions, business continuity, disaster recovery, and IT management.
By Carl J. Mazzanti, CEO, {e} Mazzanti Technologies
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