You figured out that email marketing offers a great way to stretch your advertising dollars and nurture relationships with your customers. You may have also realized that managing email campaigns can prove a daunting task for a small to midsize business with competing priorities.
From building and managing your contact list, to designing content and creating strategy, to bypassing spam filters and analyzing campaign success, effective email marketing requires expertise and tools beyond those available in-house for most organizations.
Fortunately, the industry offers a host of email marketing services to make your life easier. With a little research, you can find the service that offers the best fit for you.
Most email marketing services promise the same basic functionality: templates, reporting tools, scalable pricing plans. With nearly 100 options available, the nuances make the difference. Looking carefully at the details can save you the costly mistake of paying more money for fewer features.
Here are a few things to look for:
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Carl Mazzanti is the president of eMazzanti Technologies in Hoboken. You engage with vendors…