When Microsoft launches a new operating system, the world watches and takes note. eMazzanti Technologies and three of its premier small business customers – GameWear, Flowers & O’Brian, Dewey Pegno and Kramarsky – had the spotlight on them as well. They were honored with an exclusive invitation to participate in the international launch event for Windows 7 held in New York City, October 22. The event was hosted by Microsoft CEO Steve Ballmer.
“Because of our long-standing, vibrant relationship with Microsoft and our early adoption of the new Windows 7 operating system, we got the nod to be showcased in the launch event, “ noted Carl Mazzanti, chief operating officer, eMazzanti Technologies. “We and a select group of our customers were able to relate reality-based experiences about Windows 7 for the press and attendees. This was quite an honor.”
The New York City Windows 7 event began with a private, pre-launch dinner with Rich Reynolds, general manager, Microsoft Windows Commercial Marketing on October 21st.
On October 22, launch day, eMazzanti and its customers met with a number of national and international media and industry analyst influentials that included outlets such as ZDNet, Endpoint Technologies, Laptop Magazine, IDG, The Wall Street Journal, and two Russian-based publications—Echo of Moscow and Mobile Computers—which had been specifically invited to the event by Microsoft. eMazzanti and customers were able to add their first-hand experiences with the new operating system to the information Microsoft shared with the media contacts, a vital perspective that adds credibility to Microsoft launch efforts. eMazzanti and its customers were also invited to the Ballmer keynote and were featured in the VIP section.
“You can’t help but be impressed with Microsoft when they create such an incredible product like Windows 7 and you get to be a major participant in the initial launch event,” said Frank Cerullo, GameWear, Inc., chief executive officer. “Windows 7 literally sped up our business computing by 30 percent and for us the new operating system is a home run.”
In addition to participating in the national launch of the Windows 7 operating system, eMazzanti and its featured customers—GameWear, Flowers & O’Brian, Dewey Pegno and Kramarsky—were also featured in written case studies produced by Microsoft and one of its case study developers, Morse & Associates. The Windows 7 case studies are being used in a number of other Microsoft PR and marketing materials as well.
About GameWear, Inc
GameWear, Inc., located in Hoboken, New Jersey, markets unique, team-branded sports apparel to sports stadiums, team club stores and various retailers in the United States, Canada, Mexico and Japan.
About Flowers & O’Brian
Flowers and O’Brien Law is boutique law firm located in Hoboken, N.J., with a thriving international real estate and general corporate practice.
About Dewey Pegno and Kramarsky
Dewey Pegno & Kramarsky LLP is a leading litigation firm in New York City, representing clients in complex civil litigation and arbitration, including trials, appeals and governmental investigations.
About eMazzanti Technologies:
eMazzanti Technologies works with businesses to provide strategies for growth through the use of intelligent technology tools. From business process analysis to network design, security planning to preventative maintenance, the firm’s services all aim to reduce costs, mitigate risk and drive revenue for its clients. eMazzanti also offers an extensive portfolio of network products from the leading technology manufacturers. The best advocates for eMazzanti Technologies are its clients. The firm services businesses throughout the New York Metropolitan area and in three countries worldwide ranging from home office environments to multinational corporations with mission-critical needs. These organizations rely on eMazzanti as their technology management partner. As clients grow and needs change, eMazzanti’s flexible, scalable customer engagement model adapts to meet the aspirations of each business. eMazzanti forms long-term relationships with clients that value stability and reliability in their IT partners. An innovative and comprehensive approach to technology services has earned eMazzanti the trust of a rapidly growing client base and recognition by many of the industry’s foremost publications. For more information or to download a free copy of the complete case study, please visit emazzanti.net.
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