Small business is more competitive than ever before. Companies feeling the pressure look for every advantage they can get. In markets where products are similar, companies must find a way to differentiate their offerings or, as is often the case, compete on price. Regardless of the strategy, having a cost, productivity or service advantage, puts them ahead.
Technology as a Competitive Advantage
Small business owners looking for a competitive advantage should consider the benefits of investing in current technology. Studies show that having the latest technology helps small businesses tooutperform competitors and grow revenues 15% faster.
Putting the latest technology to work in your business can generate an excellent return on investment (ROI). Increased productivity, enhanced collaboration and a more professional image represent some of the benefits that accrue to the enterprise.
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