GDPR a Year After Implementation is topic of webinar program featuring NYC tech entrepreneur, Carl Mazzanti, sponsored by the Italy America Chamber of Commerce
Hoboken, New Jersey - (Cision) March 27, 2019 — eMazzanti Technologies President and Co-founder, Carl Mazzanti, will be a featured cybersecurity industry expert on a webinar program sponsored by the Italy America Chamber of Commerce today, March 27, 2019 at 12:00 pm EDT. The topic of the program is “GDPR A Year After Implementation.”
Mazzanti will discuss how businesses have complied and can comply with the new European data privacy law, the General Data Protection Regulation (GDPR), which went into effect May 25, 2018. The law applies to all organizations selling to or collecting personal data about customers in the European Union (EU).
During the program, presenters will review details of the regulation affecting businesses, the penalties of non-compliance and how technology providers can help organizations accelerate their response to the legislation and become GDPR compliant if not already.
“Navigating GDPR compliance issues is not easy for business leaders,” stated Jennifer Mazzanti, CEO, eMazzanti Technologies. “They should consider the help now available from Microsoft and its partners to become GDPR compliant before penalties are assessed.”
Interested parties can view the program here:
GDPR A Year After Implementation – Wednesday, March 27, 2019 at 12:00 pm.
Clicking the link will present users with options to “Watch on the web” or to “Download the Microsoft Teams APP” to view the webinar.
Beginning in May 2018, the EU gave regulatory agencies greater powers to act against non-compliant organizations. Many organizations have yet to comply with the law, even though some of their customers reside in the EU. Penalties include stiff fines of up to four percent of annual global revenue or 20 million euros, whichever is greater.
Implementing a plan for GDPR compliance can prove to be complex. According to Mazzanti, a capable business technology provider can help organizations accelerate their response to the legislation and avoid the penalties.
The GDPR provides an opportunity to reevaluate and improve overall business cyber-security strategy and data management. For instance, with the findings of an audit, redundant, obsolete and trivial files will be eliminated. In addition, the transparency and responsibility demonstrated will help build more trusting relationships with customers and the public.
GDPR compliance also allows an increase in marketing return on investment. When companies implement an opt-in policy and obtain a data subject’s consent to process their personal data, they will increase the effectiveness of their digital advertising. For example, they can tailor messages to the specific needs and habits of a clearly defined audience. Those individuals naturally have more interest in the company’s brand.
A business cyber-security firm that is well-versed in GDPR regulations can prove to be an invaluable trusted partner in the compliance journey. The experts at eMazzanti Technologies help to broaden an understanding of GDPR compliance. They identify issues that others have not considered. In addition, they help business leaders realize the myriad benefits of GDPR compliance. At that point, they can direct or assist in their compliance effort.
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