Customer Wi-Fi is among the most common of innovations finding its way into even the smallest retail establishments. Customer Wi-Fi is a part of good retail strategy and is clearly a feature of many retailers’ value proposition.
As a customer-centric practice, Wi-Fi pays dividends both to customers and to retailers. Among other things, retailers offer wireless in their stores to increase same store sales from customers seeking Wi-Fi inspiration.
Retailers are using customer Wi-Fi to:
Offering wireless Internet access to those customers with a tablet or smartphone enhances the bottom line and increases customers’ loyalty to your brand. On the other hand, poor customer Wi-Fi performance can have a significant negative impact on the business.
Good customer Wi-Fi performance is as essential if a retailer offers it. Poor performance is like selling the customer a defective product.
Wi-Fi networks are complex and dynamic systems. Review the following tips to optimize your customer Wi-Fi.
Retailers can’t afford to have wireless network down time during store hours. Hyper-responsive customer support with short response and problem resolution times helps retailers offer the best customer Wi-Fi service possible. 24/7 remote network monitoring makes engineers aware of problems often before your customers are.
Wi-Fi technicians and engineers that support small retailers, multi-location stores and multi-national retail chains offer the highest level of customer Wi-Fi expertise. Vendors that also provide a complete retail technology solution are best equipped to understand how your Wi-Fi works with other store technology.
Getting the right high-speed Internet service is a critical step in preparing the business for retail technologies. Customer Wi-Fi, mobile POS or kiosk environments, wireless printers and Internet of Things (IoT) devices and sensors all require Internet.
Working with an Internet service provider (ISP) specialist or consultant can help retailers obtain the best high-speed Internet service to handle anticipated needs for the best price. Prices and options for Internet service change so quickly that engaging an expert will pay off nicely in savings.
Retailers should take steps to optimize their networks, increase network bandwidth and ensure network security as they add customer Wi-Fi, mPOS and IoT solutions. Getting help from experienced retail network and security consultants will maximize growth opportunities while saving time and money.
With eMazzanti’s eCare IT Network Management Services, firms enjoy comprehensive IT security, support, implementation and maintenance. Read more about customer Wi-Fi on our blog. You may also want to take a look at our retail technology services.
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