Last week, we unveiled the new Office. This is our most ambitious release to date. It is a touch-friendly, social release that is at its best on Windows 8 and works wherever you do in the cloud.
As part of this introduction, we also unveiled a new logo and new naming for this modern Office. Such a significant release deserved a fresh look. This post explains the story behind the new logo and the different ways you get the new Office.
The new Office logo represents the doorway to new opportunities. You can think about it as your doorway out of your traditional workplace and into the world – to all the places where the doing gets going.
The new Office helps you get things done from anywhere on your favorite Windows 8 devices, and the new logo embodies this. You’ll probably notice that the new Office logo is highly reminiscent of the new Windows mark and part of a company-wide approach to deliver a more consistent branding experience across all of our products.
However, since you can’t really use a symbol as a name, the name is important too. So what are we naming this new release? Quite simply, we call it “the new Office.”
There are two primary and different ways you can get the new Office:
In addition, the Office Web Apps, free browser-based companions to Office, are available to everyone and deliver the best browser-based productivity experience for quick viewing and light editing.
Office has been and continues to be the best tool to get things done, and the new brand identity celebrates “doers”. Strong active verbs reinforce all the great things you can do with Office and echo the confidence or self-assuredness people told us they feel when Office is their partner helping them get things done.
Simply put, the new brand is designed to amplify the key investments in the new Office.
Stay tuned to this blog and Office Next for more information in coming weeks and months. For now, visit our Pressroom for more information, and don’t forget to download the preview of the new Office yourself.
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