Domain-Based Message Authentication, Reporting, and Conformance (DMARC) is an e-mail security protocol designed to validate messages from a specific domain. There is a need for a firm to use DMARC because it signals that emails from the domain are safe. Also, unauthorized e-mails can be treated like the threats they are.
To find out why should a firm use DMARC, continue reading. Below we outline what the need is for this domain fraud defense and how it can help your business.
Increasing Visibility
When you’re trying to communicate with current and prospective customers, you need to ensure your emails get to them. You also need to know immediately if someone is trying to spoof your domain.
Your firm should use DMARC because you get protection on both counts. A DMARC record sends you information about unauthorized addresses trying to use your domain. As a result, you’re able to quickly identify and block scammers.
In turn, handling these issues helps to increase the likelihood that your emails will actually get to recipients. This robust protection decreases the likelihood of your messages ending up in spam folders to be disregarded.
Protecting Your Brand
Email is a great way to stay in touch with your customers. If you’re selling products and services through an email list, you want to make sure that your subscribers trust you.
Nothing can erode that trust faster than a cyber security issue.
The reputation of your domain among email recipients can decrease if it’s associated with phishing attacks. If a hacker sends malware to your mailing list, it’ll be even worse.
Your firm should use DMARC to avoid these issues. By validating addresses that are authorized to send messages on your domain, and eliminating those that aren’t, you can protect your brand. This way, scammers can’t ruin your reputation among your audiences.
Boosting Security
Just as establishing a DMARC record can protect your customers, it can also protect your company. Firms must be vigilant that their employees don’t hand out confidential information to just anyone.
Establishing DMARC records, helps ensure this doesn’t happen.
For example, one way that scammers infiltrate a firm is by impersonating a top executive there. When this occurs, employees may be manipulated into giving out company secrets. They may also click on links that let hackers into their system to wreak havoc.
Achieving Compliance
More and more, organizations are expected to use DMARC records. Depending on your industry, regulators may actually require them to do business.
In other cases, it may not be required, but it may be strongly encouraged. Some industries are adopting this level of protection as their standard. This means not having DMARC records can put you at a disadvantage when doing business in your industry.
Protecting Your Bottom Line
DMARC records come with an excellent return on investment. When your firm uses DMARC records to meet various needs, it can save money in different ways.
First and foremost, you won’t lose money from customer distrust because someone has fallen victim to spoofed emails. By using a DMARC record, a criminal won’t be able to sully your company’s good name among customers.
Even if people haven’t suffered a cyber security issue because criminals sent unauthorized messages using your domain, they may hear about it. Remember that bad news travels fast. If customers are talking, others will find out about the problem too.
Why Should a Firm Use DMARC
Should a firm use DMARC records to guard the integrity of a domain? Yes. If you need assistance creating a DMARC to protect your business, the email security experts at eMazzanti Technologies can help. Contact us today for information about our customized solutions.
